Monday, October 12, 2009
Found this here in French, but it's a study from the University of Liverpool so there's certainly an English link out there too...ah, here's one. The idea behind it is that teenagers are prone to binge drinking when gathering alone, so in order to alleviate this parents should permit them to drink in the home with them around, which would lower the frequency and amount, and also take off a great deal of the allure. To take off some more of the allure, bring in some of the friends of the parents as well.
In a way it seems kind of reminiscent of the second part of this Onion video with the fake ads geared towards female smokers (be warned that the video's a bit NSFW). There's no better anti-smoking/drinking ad campaign than something that ties children in to something they dislike. The best anti-drinking ad might not be one that focuses on the damage excess drinking it can cause but rather just some grizzled guy in his late 40s or 50s that works for minimum wage somewhere and you know will never progress any higher up the career ladder than that (basically a guy that no teen would ever want to end up being as an adult) talking sincerely about how awesome it is to drink every day. Sure he has no career prospects and no dreams and has already lived out half his life, but he has alcohol! If done in complete sincerity (no DO YOU WANT TO END UP LIKE THIS MAN? at the end which would be too obvious) it could make for a very effective ad.
New Anti-Smoking Ads Warn Teens 'It's Gay To Smoke'