One reason why Google still isn't popular in Korea

Tuesday, September 15, 2009

Check out this search for Chinese (중국어) on Google News in Korean:



The second result is about the German airline Lufthansa. Why is that? Well, because Lufthansa in Korean becomes lu-peu-teu-han-ja, and the last two parts of that (hanja) sound like the Korean word for Chinese character (hanja, hanzi in Chinese and kanji in Japanese).

Hanja itself certainly isn't the same as Chinese either; it's only about as Chinese as Latin etymology in English is Latin, so that's a double fail for them. Not only did it assume that I was searching for something I wasn't searching for, but it then took that assumption and used it to come up with a completely unrelated result.

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