Where's the catch?

Took this on the street in Korea here in 2006. Take a closer look at the blue sign.


Here's a closeup:



Sweet! Free Jew! Hold on a sec, there's gotta be a catch in there somewhere...

As for what they actually sell, their official title design provides a bit of a hint. Or you could just go to their site.



Edit 2010: Naver's Street View shows us that Free Jew is still doing quite well, while the gallery below it has been replaced by a lighting store.